Our branding exercise was vital to the new redesign and marketing strategy. We began by highlighting The Carriage House’s current clientele; we wanted to nail down the specific personas. The copy produced is reflective of our approach focusing on high level musicians, artists, and indie groups.

We used this session to formulate our content marketing strategy. By having identified key personas we knew how to speak to them and what we wanted them to do.

The design is modern, parallax, one page style. We wanted to showcase both the amazing location and also the CHS history. Our development honed in on the space, the experience, and the dedication to the great classic gear.

An important part of the development process was to give clear conversion pathways. Contact forms, learn more, subscription widgets, as well as a simplified UX for quick consumption.

Important to any business is getting their site in front of eyes. We developed several drivers (campaign with singular focus) for client acquisition. This included tailored landing pages for custom services. Ad campaigns on musician social media platforms. Copywriting and content marketing for company awareness and creating an SEO rich website.

Client growth and retention has continued to climb. The studio is often booked several months in advance where prior to that it could be month to month.