Overview
DGM provided web development services to reimagine Joe Scarborough’s primary domain. The focus was on presenting a clean unified vision reflective of his polished look on MSNBC. His old site was under performing and did not present visitors with the information they were hoping to find.
- Design
Minimalist white background with a textured foreground. Bold colors are reserved for content. The signature logo was designed for a personal touch. The style embodies the approachable nature of Joe himself. Our minimalist design allowed for simple clean lines, subtle backgrounds, beautiful imagery, and lets the text dominate the user experience.
- Content Creation
Our team also employ a content development strategy for continued posting to the Joe Scarborough website. While politics dominates the content on site, Joe also has a passion for Music and Sports. His musical career has spanned decades and he uses our design & functionality as a vehicle to promote his musical talents.
- Social
We developed a strategy to allow visitors to easily share content to their social media accounts.
Additionally we integrated Joe’s very popular social media presence on twitter and instagram directly into the website. Serving as a one stop location for all things Joe Scarborough.
Email marketing is also a wonderful opportunity to connect with fans and visitors. We employ a strategy of allowing visitors to signup and send only the most important correspondence.
- Reception220%
Increased Views
We have seen 220% increase in engagement and views of posted content as compared to the old site.
